Digital marketing- This word comprises two words. We will understand it one by one:-
- Digital - means any electronic means or through the Internet.
- Marketing - means to promote a business or a product.
Therefore, digital marketing is the marketing of products through electronic means or the Internet.
Digital platforms are increasing day-by-day. People used digital devices rather than going to shops physically. It is very essential to boost the digital experience of a website. For this, there are so many digital marketing techniques available in the market including social media marketing, e-mail marketing, etc. With the help of Digital marketing, companies can reach their targeted visitors in a very short time. Digital marketing training in Indore is very effective in circulating advertisements too many users. We can say that digital marketing is like an umbrella that swallows all our online efforts. Digital marketing can be done in discrete ways like display advertising, blogging ads, text ads, SEO, Mobile Ads and many more.
Nowadays, the course of digital marketing is in great demand and there are many institutes in Indore that offer digital marketing training. But Tech forest is the only institute in Indore which provides 100% free digital marketing training in with a one-month internship. Digital marketing course is beneficial for those who want to secure their career in the modern competitive digital market.
TYPES OF DIGITAL MARKETING
Digital marketing looks like a single word, but it encompasses many interesting things inside it. There are various forms of digital marketing. There are multiple ways through which you can promote your business and increases business growth. Some of them are listed below-
- 01. Search Engine Optimization (SEO)
- 02.Pay-per-click (PPC)
- 03.Social Media Marketing (SMM)
- 04.E-mail marketing.
- 05.Content writing
- 06.E-commerce marketing
- 07. Affiliate marketing
- 08. Smartphone marketing
- 09. Landing page marketing
- 10. Viral marketing
SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization is the process of optimizing your website to rank higher in SERP (Search Engine Results Page). Every individual wants to rank his/her website on the first page of google results. This is possible only through SEO. Through SEO you can increase the amount of organic traffic and more leads to your website.
There are various ways through which you can do SEO of your website. One of the simplest ways is to make backlinks of the site. SEO is essential for every website in this digital era. These days every business optimizes the content for the search engines. So, SEO helps you to stay in this competitive market.
There are two ways of doing SEO –
- On Page SEO - In On-page SEO optimization training we will teach the students how to modify the pages of the website, URL structure, header section, image, anchor texts, content. Our main objective is to boost the confidence of our students to optimize website pages. Our SEO on-page training sessions help the students to understand the ways to achieve a good identity for the web page rather than attract the search engine spiders.
- Off Page SEO - Off page SEO optimization covers various ethical practices for achieving more quality reputations, page and domain authority building, link building, article submission, user-friendly description writing, etc.
If you want to learn how to rank your website, then we are the best SEO training classes in Indore. Search engine optimization is a process which we do keeping in mind the techniques given by search engine and the information that is required to rank a website. We know which type of requirements we have then we have to use that type of techniques we will capable to provide the top-level organic ranking to our website that’s called SEO.
It is defined as a model of Internet marketing, in which advertisers pay some price each time one of their online ads is clicked. It is a way of acquiring visits to your site, in place of attempting to acquire those visits organically. It is also called "cost-per-click". There are various channels where you can use PPC-
- Paid ads on Facebook
- Twitter ads campaigns
- Sponsored messages on LinkedIn
SOCIAL MEDIA MARKETING (SMM)
Nowadays, everybody is familiar with the term "Social Media" and marketing means the promotion of a product. Social media marketing refers to the method of attaining traffic with the help of social media sites such as Facebook, Twitter, Instagram, etc. Today, every user is active on social media. So, this is the best way to promote your business. Especially, it is the best option to promote B2C business.
Email is one of the most prominent forms of communication. Email marketing refers to promote a website by sending advertising messages. An email is a tool that handles a wide range of messages. Email marketing allows marketers to send targeted messages.
Content is the soul of any website. Content marketing refers to the promotion of a website through the sharing of content. Content includes anything, it may be image, video or matter. It is a marketing approach that fixates on creating and circulating valuable content to attract more and more visitors to the website.
E-commerce refers to online shopping. E-commerce marketing refers to the method of accompanying online shoppers to an e-commerce website and advises them to buy the services or products online.
Affiliate marketing is a form of performance-based marketing. It is the simplest and oldest form of digital marketing. In this method, you refer someone to any online product and when that person purchases that product based on your recommendation, you receive a commission. The most popular online affiliate program is Amazon associates. It is also one of the most popular ways to make money online.
People use smartphones all the time. Therefore, nowadays smartphone marketing is a very popular form of digital marketing. It is quite helpful when your targeted audience is the younger generation. You can send text messages to the subscribers. Apart from this you also provide free mobile apps to Android and iOS users. Nowadays, WhatsApp and telegram app is at a peak in this digital world. You can also gain help from these applications to perform digital marketing.
LANDING PAGE MARKETING
In digital marketing, a landing page is a standalone web page which is created for marketing or advertising campaign. We can say that the landing page is a web page on which the users visit when they arrive at your website. The home page mostly functions as the landing page. The Digital marketer links the landing page to the ads displayed as banners on other sites. Thus, when users click on ads, they are directed to the landing page which is designed for the marketing campaign.
Viral marketing makes use of all types of digital marketing methods we discussed above. The motto of viral marketing is to create a post, video, or other short content that spread across the web like a virus.
WHY SHOULD YOU JOIN TECH FOREST FOR DIGITAL MARKETING TRAINING IN INDORE
In the era of digital marketing, the demand for digital marketing courses is increasing day-by-day. If you want to make a successful career in this competitive digital world then learning a digital marketing course in Indore is ideal for you. There are numerous institutions in Indore that offer digital marketing courses in Indore, but you should choose a reliable institution for learning. Tech forest is one of the most reputed Digital marketing institute in Indore. There are numerous facilities that this institute offers to the students. It is a certified course and helps the students to get certified in a digital marketing course. This certificate is very valuable and gives weight to your resume or CV.
NOTE- The most important thing about Tech forest institute is that it offers 100% free digital marketing training with a one-month internship. It also gives the students in-depth knowledge of this professional course.
We are providing a professional digital marketing course in Indore which helps the aspirants to get detailed knowledge about the subject. Apart from this we also help the students to teach how to apply this knowledge in their career building.
The course offered by our institute is full of updated course material and it is well structured. Some key features of our digital marketing training course are-
- We offer 2 days of demo classes to the students who want to get an idea about our course.
- The training is provided by professional faculties who have years of experience in this profession.
- We also offer online learning with the help of video lectures and tutorials so that the student can learn from anywhere according to their suitable time.
- The professionals of our institution can guide you towards the appropriate direction in case of choosing a certified course of digital marketing.
- We also provide career counseling to our students so that they can choose the right field according to their capabilities and interests.
- We also give chances to our students to work on live projects so that they can understand the implementation of this course apart from theoretical knowledge..
- We also conduct certified examinations that help the learners to prove their skills and get awarded.
You can also post your query to our online portal and the experts are there to answer your query. We already have become a reputed organization in digital marketing training in Indore. We care about our students who want to make their career in digital marketing and achieve a remarkable position. You can take the right decision by going through the course details at our site.
When you are going to choose digital marketing training, you must keep some important points in the mind. First, you should be aware of the value of the course in the market whether it is valuable or not. In this case, you can trust the digital marketing course provided by us. The certified course is not only informative and valuable but also helps the students to build a successful career in this field.
In this competitive digital market, the competition is increasing day-by-day. So, you need to prepare yourself in such a way that you can prove your extraordinary skills and knowledge in this field. The professional certified course of digital marketing can help you in this case.
The most interesting thing about this digital marketing course is that any individual who has the basic knowledge of computer skills can learn it. It requires no programming knowledge of any language. So, what are you waiting for? It is a great opportunity for those who want to try something different from others. Join Tech forest institute which helps you to fulfill your dreams and build your bright career in the digital market.
DIGITAL MARKETING COURSE CONTENT
Tech forest provides digital marketing training in Indore in three modules-
- BEGINNER LEVEL - As the name suggests, it is the basic and most important level of the digital marketing course. In this module, we cover courses like Search Engine Optimization, web marketing, E-mail marketing, Search Engine Marketing, and social media marketing. Topics covered in this level are -
On-page SEO - On-page SEO includes -
- What is on-page optimization
- Keyword research with Google planner
- How to select a domain
- Page naming (URL structured) and folder naming
- Image naming, image title, and alt tag creation
- What are meta tags – description, keywords, author, country, robots
- Redirection tags
- Headings tags(H1 to H6)
- What is content writing?
- SEO friendly content writing
- Anchor text, link Title
- Robots.txt file use and creation
- HTML sitemap creation
- ROR text sitemap
Off-page SEO - Off-page SEO includes- -
- What is off-page optimization
- What are backlinks?
- Why backlinks are important?
- How to get Backlinks?
- Difference Between Do-follow and No-follow backlinks
- What is Google page rank
- How to increase page rank?
- Search engine submissions
- What is content writing?
- SEO friendly content writing
- Directory Submissions
- Article writing and submissions
- Press release writing and submissions
- Blog posting and comment writing
- Business listing
- Social networking
- RSS feeds
Social Media Marketing- This is also a part of the beginner level. It includes the following topics -
- Importance of SMO (Social Media )
- SEO Sheet Creation & Execution
- Power of Twitter, Facebook Fan Page
- LinkedIn influence
- Internal Search Integration
- Live Chat Integration
- Google Adwords (PPC)
Web Analytics - A good web analytics course in Indore is the way to the constant growth of your online business. With proper web analytics training, you can track sales generation leads which ultimately leads to enriched user experience and increased sales. Through this, you will be aware when your website has the most views, the days with the most traffic, the main keywords that led people to your website, and many more. When you get a web analytics certification from Tech forest, you realize that you expand your business sales just by creating a website that has the perfect mixture of information, promotion, and products. To grow up in your business requires an increased customer base and good client service. It also helps you to do SEO of your website. Now the question arises which is the best web analytics tool? The answer is Google analytics. It is the most popular tool for performing web analytics and it is 100% free. Our course includes-
- Overview of Google Analytics
- Getting Started with Google Analytics
- Google Analytics Goals
- Google Analytics Filters
- Overview of Google Analytics Reporting
- Related Google Analytics Tools and Services
- Overview of Optimization
- Optimizing Campaigns and Ad Groups
- Optimizing Websites and Landing Page
- About Google Website optimizer
- Using Google Website Optimizer
- Optimizing for Greater Conversions
Tech forest is the reputed name in giving quality web analytics training in Indore. Being a partner with Microsoft and Google, it will provide you the quality global exposure. As web analytics is the next huge thing in the name of digital marketing, Tech forest assures that you become an asset to the company by providing you the best training and exposure. Tech forest assures you to get fluent in Google Advanced Analytics too. So, hurry up kick-start your career at Tech forest today.
Search Engine Marketing- Search engine marketing is the most popular digital marketing strategy which is used to increase the visibility of the website in the search engine results page. This is done by using paid advertisements. Our course content of search engine marketing covers the following topics-
- Communicating Value of Display on Youtube
- Plan a campaign
- Generate Creative’s on Youtube
- Implement a Campaign and Ad Groups
- Measure Performance
- Optimize and refine
- Communicating Value of Display and Facebook
- Communicating Value of Display and the Linkedin
- Communicating Value of Display and Google
- Display Network
- Plan a campaign
- Generate Creative’s
- Implement a Campaign and Ad Groups
- Measure Performance
- Facebook Marketing
Lead Generation- Lead generation is the process of attracting more and more viewers to the website. This is done with the help of job applications, blog posts, and online content, and live events. In our course content of lead generation, we cover the following topics-
- Integrated Digital Marketing Strategies
- Online Lead Generation Techniques
- Ethics & Social Responsibility in the Digital Age
- Online Reputation Management
- Viral Marketing
- Freelancing Techniques
- Digital Campaign Management
- Digital Marketing Tools
Till now you will see our two levels of training that is the basic level and intermediate level. Then this is the final level of digital marketing training courses in Indore. It is the most advanced level of digital marketing course. If you opt for the above two courses, then you will be pretty good at digital marketing. But to stand out in the crowd and make a unique presence, we would recommend you learn for this advanced level.
Google Webmaster tool- Google webmaster tool is a free service provided by Google that helps to maintain and evaluate the website performance in SERP. It is an essential component for website admins which help them to communicate with Google. We teach the following topics under Google webmaster tools-
- Basic Settings, Geographic Settings
- Search Queries Analysis
- Backlink Analysis
- Site Links, Internal Link Analysis
- Crawl Errors
- Search Fetch
- Adding a Site and Verification Process
- Blocking the Crawler
- Blocking the pages
- Remove URLs from the index
- HTML implication
Advance Marketing - This is the last module of a digital marketing training course. After completing the advanced level of digital marketing, you make a bright career in a freelance digital marketing consultant. You don’t need programming skills, a degree from a reputed university, or high qualifications. You just need “digital marketing skills”. And you go on taking freelancing projects. This helps you to earn money online. In this course module, you will learn how to grab freelancing projects and make money from them. It covers-
- Digital Display Advertising
- E-commerce Marketing
- Google Adsense, PPC Blogging
- Affiliate marketing
- Influencer Marketing
- Effect of Social Media on Politics
- PPC Pay Per Click
- About Video Marketing
- Google Adword and Google Advertisement
- Customer Engagement in the online environment
WHO CAN JOIN TECH FOREST FOR DIGITAL MARKETING TRAINING IN INDORE
Well, this is a common question in your mind. You will be surprised to know that the door of digital marketing is open for all. It has no boundaries. Anyone can learn this course.
Working professionals- We are here to make your future bright by adding expertise and skills with the most advanced digital marketing training courses in India. If you are a working professional, then learning digital marketing adds a medal in your CV.
Entrepreneurs/start-up- Being a start-up, a single decision can make or destroy your business. In this digital world, every industry is using digital media to promote the business. Your job as an entrepreneur or business owner is to boost up your business and generate more revenue.
Business owners- So, if you are running your own business then digital marketing plays a vital role in it. By marketing your business online, through social media and other platforms you can reach a vast number of audiences without any geographical boundaries.
The average salary of a fresher digital marketing executive is 3.5 lakhs to 4 lakhs per annum. The most interesting thing is that the platform for digital marketing is very huge. You can choose your field according to your interests. Every domain has its importance.
- SEO Manager 3 lakhs to 7 lakhs
- SEM/PPC expert 3 lakhs to 5 lakhs
- Social Media Manager 3.5 lakhs to 7 lakhs
- Web developer/designer 3 lakhs to 6 lakhs
- Content Writer 2.5 lakhs to 5 lakhs
The world of digital marketing is very dynamic and increasing day-by-day. Tech forest helps you to know how to do marketing online. We will give you valuable training on how to increase traffic to your website, increase revenue, and maintain brand awareness.
Students of Tech forest placed in many reputed companies like Amazon, Magicbricks, Airtel, ICICI Bank, and many other companies. We have tie-ups with many colleges, schools, and universities. So, what are you waiting for? Join our institute and brighten your future in the field of digital marketing.